Inesse M online store website development
One of the most ugly sites is jewelry stores. Clean and stylish projects in this genre is extremely small. This applies both to the Runet and to the foreign Internet. The old site of the manufacturer of jewelry Inesse M was one of such sites..
The first step is the processing of the logo. If you get rid of shadows and golden smears, you get a good logo.
The second step is the gradual development of new layouts for the site.
On the main page, it is a full-screen high-resolution picture of the model and 3 selected products.
As a rule, jewelry stores have an unsuccessful interface with complex filters. In real life, the buyer does not go to the jewelry store and does not ask him to sell him a "ring of 750 gold with a Swarovski crystal size 5½ in the price range of 700-1000 dollars."
On the contrary, the buyer approaches the window and looks at the decorations, choosing the most beautiful and affordable for the price, and only after selecting the seller specifies the material and other parameters.
On the site instead of filters, a showcase was recreated. All products are presented on the same page and broken down according to the material in descending order of popularity. First go the gold jewelry, then silver, then rhodium. You can change the sorting and show first jewelry with pearls, then with crystal, amber and enamel.
Categories are titled live, non-mechanical text. Goods within categories are sorted in descending order. Decoration can be bought directly from the catalog, and you can put it aside or add it to the comparison.
Product card with description and photos.
The site is not only a store, but also a corporate website. The history of the company is told on a separate page.
Interactive history:
Pleasant details. The basket icon is made in the form of a diamond, the number of corners in the cut varies depending on the number of purchases. The number of purchases up to ten is written in words.
Page 404 is designed using the same idea.