City Courier firm style design

Once upon a time in the wild West, within just a year, there was a courier company, whose name became a household name. It was called Pony Express.

This is not the Pony Express that exists today, only the name. The original company was opened in April 1860 and closed in October 1861. It was engaged in the fastest delivery of mail from Missouri (St. Joses) to California (Sacramento).

Delivery took only 10 days, but at what cost! The founders Benjamin Ficlin and William Russell built horse stations along this route across the continent, located every 10—15 miles. At the stations, horses were replaced, carrying a courier with a parcel. Tremendous costs could not pay off, especially given the regular looting and attacks prevalent in those days. In addition, by the time the telegraph was invented.

Despite its fleeting destiny, the company once and for all went down in history. Everyone at least heard its name, many used the services of one of the firms providing delivery services under the famous brand.

The motto of Pony Express was: „Mail should be delivered at all costs“.

Among other elements in the symbols of City Courier, a horse bearing the Pony Express stamp is used.

A1 posters with the scheme of passage to the office.

Business card.

A cup.

A bag concept.

July 2012

See also:

City Courier 2.0: a delivery service with geolocation

City Courier mobile app 2.0

Logotype design for BSPF Business School