Logo creation for the Libertarian Party of Russia

Libertarianism is a political concept based on complete individual freedom. This is a relatively new idea, but libertarian parties already exist in many countries around the globe, including European countries, USA and Russia.

The logo of the Libertarian Party of Russia is morally obsolete and looks like in the 90s.

It's time to update it. But the logo of the idea - namely, the idea is a libertarianism - is very difficult to create, because ideas have no material embodiment. Therefore it is necessary to operate with idea images.

Let's recall the basis of libertarianism. This is a Nolan chart that shows a map of various political regimes. Along the chart axes are political and economic freedoms. Libertarianism advocates maximum expansion of both the first and second, therefore, it is in the upper right corner.

There is also a green area of ​​the matrix of emotions. The forward and upward direction is the most progressive, the best direction in the logo and in general in any image.

Many famous logos are made on this principle.

Let's take this combination as the basis of the logo and draw a logo frame — an arrow pointing right up. In principle, any shape placed on this frame can become a logo. Therefore, we immediately define a specific form. Take the most famous image of the modern era — the application icon for a smartphone — and select a circle in it, which we shift in the direction of the arrow. Getting one of the possible logos.

Any colors can be used. Let's take the tech magenta for the background, and make the circle inverted — yellow, which is also the color of libertarian logos around the world. Let's make the inscription from a small letter and with a transfer in order to highlight the root of the word “libertarian” and at the same time simplify a complex, new term for many.

Let's try a logo on a t-shirt.

Example on a flag. It will attract young people and clearly stand out from the rest.

For an application icon, a logo is generally perfect.

As mentioned, the logo is attached to the idea, but not limited to the form. Any direction up and to the right may be associated with the party. An image can be found everywhere. Yes, for example:

Vote or lose.